Marissa West, President of General Motors Canada, advocates for more consistent incentives from provincial and federal governments to boost electric vehicle (EV) adoption rates in Canada. In an interview with CTV's Question Period, West emphasized the need for a unified approach to compete with incentives offered in the United States and to ensure Canada remains competitive. While acknowledging the collaborative efforts between government and EV manufacturers, West highlighted the importance of a consistent mechanism to align with the evolving landscape of EV incentives. Both federal and provincial governments, including Ontario and Quebec, have committed substantial funds to attract companies like General Motors and Volkswagen, aiming to bolster Canada's EV battery supply chain. A recent deal between the governments of Canada and Ontario and Volkswagen involves over $13 billion in subsidies to support the construction of Volkswagen's first overseas battery manufacturing plant in southwestern Ontario, showcasing significant government support for the EV industry in Canada.
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