In 2023, the EY Mobility Consumer Index reveals a surge in Canadian consumer interest in electric vehicles (EVs), with 52% considering purchasing fully electric, plug-in hybrid, or hybrid vehicles in the coming years—a 6% increase from 2022. Factors driving this trend include escalating fuel costs, environmental consciousness, and new government incentives. Although environmental concerns are still relevant, rising fuel prices (49%) now surpass them as the primary motivator for switching to an electric car. Government incentives, such as the national energy transition strategy, justify 75% of Canadians being willing to pay a premium for EVs, with 30% more than for internal combustion engine vehicles. Despite Canada trailing the global average in EV interest, it surpasses the United States and Australia. Regional variations exist, with Ontario (59%) and Atlantic Canada (58%) exhibiting higher interest compared to Alberta (40%) and Quebec (43%). Inhibitors to EV adoption include upfront cost (44%), limited battery range (35%), concerns about battery replacement costs (24%), and lingering comfort with traditional vehicles (24%). The survey emphasizes the importance of sustained collaboration between manufacturers, energy companies, and governments to maintain momentum and overcome obstacles in the national energy transition.
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